TVonmyside is a collaborative effort of hundreds of local, independent Cable TV providers located throughout the country in communities like yours. By uniting our companies, we can work together to achieve more flexibility and better cable TV offering for you at the lowest price possible. Visit TVonmyside.com to learn more.

Our Job:  Being on Your Side

Heart of Iowa strives to provide you the best value in digital cable, we work hard to keep your bill
as low as possible. In fact the average basic cable bill has increased every year since 1995.

Ever Wonder About the Fees That Make Up Your Monthly Local TV Bill?

Since we are a hometown business, we are invested in our community, our employees and our customers. With Network fees dramatically increasing and impacting your monthly bill, we wanted to give you a backstage pass to better understand the economics of the TV business.
Your monthly bill has two big cost buckets:
Your monthly bill has two big cost buckets:

Programming Cost

These Network fees have increased 3 1/2 times the rate of inflation since 1999. *
  • Five media companies control 90% of the
    Networks  and while we work hard to keep these
  • costs under control, they continue to use their power to demand more money.**
    Programmers are securing long-term contracts
    with significant guaranteed Network fee increases,
  • regardless of how many people watch.
    *SNL Kagan
    **Ben Bagdikian, The Media Monopoly

Watch this informative video below on Cable bill cost or go to tvonmyside.com

Ever Wonder Why Your Lineup Includes Channels That You and Your Family Never Watch?

Many customers would prefer to pay for only the most popular Networks and a select group of quality, special-interest ones that appeal to them.  This is something that many Satellite and Cable TV providers would like to offer, but most Network will not allow this.  Unfortunately, the powerful Programmers often have the upper hand in how we can package their Networks, and in the additional Networks that they force you to pay for.

How Does This Happen?

These five companies own most of the networks you want, as well as many of those you don’t.  And they won’t let you have the most-popular networks unless you get the less-popular ones, too.  It’s simple economics: they need more viewers for these less-popular networks to increase their subscriber fees and their advertising fees –  so that they make more money.
These five companies own most of the networks you want, as well as many of those you don’t.  And they won’t let you have the most-popular networks unless you get the less-popular ones, too.  It’s simple economics: they need more viewers for these less-popular networks to increase their subscriber fees and their advertising fees –  so that they make more money.

What happens if Satellite and Cable TV provider don’t accept the Networks’ packaging rules?

The Network may then launch a public dispute.  Oftentimes, you’ll hear the Networks say that they’re asking for only, “pennies a day.”  But all of us know that pennies add up fast.

Skyrocketing Sports TV Rights: It’s Not a Game, It’s Big Business

A Broadcaster, such as ABC and NBC, airs their stations via public airways free over-the-air to households with antennas.  They also negotiate with Satellite, Cable and telephone companies to send the signal to their customers.


Why Do I pay so Much For Sports Networks?

The leagues are demanding higher and higher fees for broadcasting rights from Networks, in turn forcing them to charge higher rates to TV Providers – which in turn increases Satellite and cable TV customers’ bills.
Many teams, leagues and conferences will deny their most loyal fans access to games in order to get everyone –  whether they’re a fan or not –  to pay the soaring price of admission.  We believe that every TV viewer should have a choice:  Fans should have access to the games they want, and viewers with no interest in sports should not have to pay for what they don’t want.  The solution is for specialty sports networks to allow us to place them on a sports tier so that only those who want these Networks, pay for them.

What Is the Difference Between a Broadcaster and a Cable Network?

A Broadcaster, such as ABC and NBC, airs their stations via public airways free over-the-air to households with antennas.  They also negotiate with Satellite, Cable and telephone companies to send the signal to their customers.
Cable Network negotiates with TV providers to carry their Networks for a variety of demands, such as a fee per subscriber per month or guaranteeing a minimum number of subscribers.

What is Retransmission Consent?

It is a provision of the 1992 Cable Act passed by Congress.  This Act requires TV providers to offer every local Broadcast station to their customers by obtaining permission, or “Retransmission Consent,” from each of the stations.
  • The Law also states that we cannot pick and choose which stations to offer, nor can we decide to not provide a local Broadcast station.
  • Because PBS is funded by public and private support, they are not allowed to collect retransmission consent fees.
  • When TV stations don’t get TV providers to meet their demands for increased retrans fees, they threaten viewers with blackouts to get them to complain to their TV provider, leaving you without your favorite programming indefinitely.  And when those demands are met, it results in higher prices for you.
  • Click here to learn more about blackouts and why stations create public disputes with TV providers.
To learn more about retransmission consent, watch the video below.

Retransmission Fees Are Expected To Increase Dramatically

Station owners and Broadcast Networks are expected to continue to increase the amount they demand in retrans fees:* SNL Kagan
  • In 2006, retrans fees were only 6 cents of the average cable customer’s bill per month.
  • By 2020, this is expected to soar to  $7.40 per month.
in addition to retrans fees, Broadcast stations generate billions in advertising revenue.  That figure is declining, which is why TV stations are trying to get TV providers and their viewers to pay more.

How Local TV Provider Support Local TV Stations

TV stations that broadcast use the public’s airwaves, which they get at NO cost through the Federal Government as a gift from tax payers like you.  Including TV station on the cable channel lineup makes up for the generally poor reception a digital antenna alone provides, and in so doing expands the station’s reach to more households, thereby increasing the Broadcaster’s advertising revenue.
If you would like to let your congressman know that you think retransmission fees are unfair, click here.